The Plough & The Stars
The Plough is Philadelphia’s premier downtown Irish gastropub. The owners are determined to bring the true tastes of Ireland to Philadelphia with food and beer that is described as Western European with a strong Irish influence.
Brand Farm designed a new identity for the pub that spins off the atmosphere created by the simple, yet powerful decor, which fills a visitor with a feeling of awe and inspiration. The name is borrowed from Sean O’Caseys famous play and it serves to give a strong indication that this is an Irish establishment and symbolizes ‘heaven and earth’.